Companies spend millions of dollars annually to acquire and gain customer trust. The one-on-one, personal service and unique touch that you provide to consumers is a key differentiator and competitive advantage. However, once that trust is broken, it’s not so easily repaired.

In previous blog posts, we’ve discussed how other motor clubs say your customer is your customer with no intention of following through on that promise. Recently, a similar problem has emerged in the form of privacy invasion, robocalling, and data borrowing. Here’s what you need to know.

When you work with a motor club, you’re entrusting them with your brand, as well as customers’ private information. Many motor clubs tout their ability to private-label products and services in order to create a seamless experience for customers without specifying all of the ways your branding and information will be used. They’ll assert that they’ll never go after your customers for their own gain, but once they have access to your brand and customers’ data, are you sure you know how the data is being used?

The fact is not all vendors should be trusted with your brand or customers’ private information. In some instances, unreliable motor clubs own shell companies in order to use customer data without authorization.  Robocalling, marketing of competitive products, and data theft are only a few of the ways a dishonest vendor might take advantage of your business and customer lists.

Consider the following:

  • According to a Global Internet Report, approximately 60 percent of consumers said they would not be able to trust a company once it had that trust breached.
  • Three-quarters of consumers said they trust companies less now that data breaches are so frequent.

With so much theft that is occurring, it is difficult for customers to place their faith in businesses and ecommerce sites. Businesses today need to take proactive approach to protecting customer data, both inside the company and externally.

How can you protect your brand and customers’ data while receiving the best service possible? Only work with a motor club that will private label your products and oblige any limitations you set on how your branding can be used.  Avoid motor clubs with a history of marketing competitive products to clients’ customers. Finally, demand transparency when it comes to the use of private information and data sharing.

At VAS, trust and transparency are two pillars of our business. We take pride in living up to our clients’ highest expectations through exceptional customer service and open lines of communication. We offer our clients a 360-degree view of our business and always act with integrity when it comes to private information and data.

Don’t trust your brand to a motor club without a proven track record. When you partner with VAS, you and your customers will always be the priority.

Leave a Reply

Your email address will not be published.

Name *